Buying an Aftermarket Domain

We rate this tip S tier: a listed price on a domain marketplace is an asking price, and an offer by phone can beat it. George Vanous's notes record a .gg domain listed at $8,540 that he bought for $6,700 in two days in July 2020, with the seller paid only after the domain was his.

We rate this tip S tier: the price shown beside a registered domain at a registrar is where the seller starts, and one phone call moved it by $1,840 (about AED 6,757). George Vanous's notes record a .gg domain listed at $8,540 that he bought for $6,700 through Afternic on Jul 28, 2020, a day after offering $5,000. The marketplace still works the way he described: Afternic's Fast Transfer page says that on a sale needing a manual transfer the seller's payment is released once the transfer is complete, and GoDaddy's guide to buying a domain someone else owns, dated Aug 18, 2026, treats negotiation as the normal route.

We think a .gg purchase will still take the slow path next year. Afternic's instant delivery covers ten extensions today (.com, .co, .net, .org, .de, .biz, .pw, .io, .xyz and .info), and we expect .gg to be missing from that list when we read it again, so the buyer of one will still wait for an authorization code. Confidence: Likely. Check by: Jun 2027.

Two days in July 2020

When What happened Price
Before the call Listed at Namecheap $8,540
Before the call Listed, in his words, "everywhere else" $8,800
Jul 27, 2020 He phoned the number shown on the domain's own parked page and made an offer $5,000
Jul 28, 2020 The owner countered $7,500
Jul 28, 2020 He countered, and "he accepted" $6,700

The same name carried two prices at different registrars, so the first saving is simply to compare them: $260 here. The second is the offer. His final price was 21.5% under the lower listing and 23.9% under the higher one.

Look at where it settled. Halfway between his $5,000 and the $8,540 listing is $6,770; the deal closed $70 below that. By the end the seller had come down $1,840 from the listing and George had gone up $1,700 from his offer, so each side moved about the same distance. One negotiation proves nothing about the next, but it shows that an opening offer at 59% of the list price was taken seriously rather than refused.

The sales agent told him the name had been listed for a year and that its owner was a private individual with no tie to the marketplace. We think that mattered: an owner whose listing has sat for a year has had time to wonder about the price.

How the marketplace ran the sale

His notes set out the sequence as the agent explained it on the phone:

  1. Afternic emails the buyer.
  2. The buyer confirms the offer by replying to that email.
  3. Afternic contacts the owner for an answer or a counter-offer.
  4. If the owner accepts, the buyer pays on Afternic's website.
  5. Afternic sends an authorization code, which the buyer uses to move the domain to a registrar of his choice.
  6. The last step is the one that protects the buyer: "The seller is not paid until the transfer is completed and Afternic has my confirmation that I have control of the domain".

He adds that the sale ran on Afternic, "that GoDaddy purchased 6 years ago". It was nearer seven: TechCrunch reported GoDaddy's purchase of Afternic from NameMedia on Sep 19, 2013, with terms undisclosed.

The same purchase today

Who holds the money. Afternic calls the staff who do this Transaction Assurance: transfer specialists who see that the funds and the domain both arrive. For a domain on its Fast Transfer list the handover is automatic and immediate. For anything else, a .gg included, the seller moves the domain by hand and is paid when the transfer is done, which matches step 6 above.

What it costs. The buyer pays the agreed price. The commission is the seller's: Afternic's fees article, dated Oct 29, 2026, gives 30% of the sale price as standard and 20% for domains parked on its supported nameservers, with a $15 minimum. At those rates a $6,700 sale would leave the seller $4,690 to $5,360. We do not know the 2020 rate, but the arithmetic explains why a counter-offer has a floor.

If the owner cannot be reached. GoDaddy's Domain Broker Service puts a broker between you and the owner for up to 30 days and keeps the buyer anonymous. Its guide puts brokers' commissions at 10 to 20% as a rule, and the whole job at 4 to 8 weeks from first contact. George's took two days because the listing already had a price and a phone number.

Who speaks first. That GoDaddy guide advises buyers not to name a figure before the seller does. His case does not contradict it: the seller had already named $8,540 in public.

GoDaddy Auctions limits, then and now

A separate note of his records the limit GoDaddy Auctions put on new accounts: "We limit unverified accounts to 2 bids and $1,500 in total bids", lifted at the time by linking a PayPal account, and a seller had 7 days to answer an offer.

Both numbers stand. GoDaddy's help pages still cap an unverified account at two bids and US$1,500 in total, and an offer still lapses after 7 days without an answer. The way out has changed: verification now asks for a government photo ID, a photo of yourself holding it and a proof of address issued in the last 90 days, not a PayPal login. Bidding requires an Auctions membership; making an offer does not. A winning bidder has 48 hours to pay, and most domains reach the buyer's account 1 to 15 days after the auction ends.

After you pay: the transfer

Two entries elsewhere in his notes cover what follows the purchase.

On Sep 7, 2020 he wrote that after starting a transfer with the authorization code, the domain's contacts get an email to approve it, "or it will take 5 days with no action". His own approval email never arrived, and the new registrar's support told him the transfer would complete on the fifth day regardless. That is ICANN's Transfer Policy at work: when the current registrar has not answered within five calendar days, the transfer is approved by default. He also wrote that the losing registrar cannot hurry it; the policy sets five days as the outer limit and does not forbid an earlier approval, so that depends on the registrar. The policy is written for generic domains, and we did not check the .gg registry's own rules.

On Feb 24, 2019 a newly acquired domain of his stopped resolving because he had missed a consent email, which he found only by searching his inbox for the sender's name. Clicking its link fixed it: "everything started working a day later". The rule behind it is in ICANN's registrar agreement: a registrar must verify the holder's email or phone within 15 days of a registration or transfer, and where the holder does not respond it must verify by hand or suspend the name. After any purchase, search your inbox and spam folder for that message.

What we read, and what we did not test

On Nov 10, 2026 we read Afternic's Fast Transfer page and two of its help center articles, five GoDaddy pages and ICANN's two documents. We did not buy a domain or make an offer, so today's buyer emails and checkout screens are not described here. Afternic's help center is written for sellers; we found no page of its own that promises a buyer in so many words that the seller is paid only after the buyer confirms control, and the nearest statement is the one on the Fast Transfer page. The list prices, the three offers and the agent's remarks come from George's notes alone.

Sources

See also

About this page

Last updated Nov 10, 2026 by the Vi.ki team. Page text CC BY-SA 4.0.

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